#Scan qr code code
The study also analyzed the source and location of QR code scanning, finding that users are most likely to scan codes found in newspapers/magazines and on product packaging and do so while at home or in a store. The study found that a mobile user that scanned a QR code during the month was more likely to be male (60.5 percent of code scanning audience), skew toward ages 18-34 (53.4 percent) and have a household income of $100k or above (36.1 percent). The study found that in June 2011, 14 million mobile users in the U.S., representing 6.2 percent of the total mobile audience, scanned a QR code on their mobile device. A QR (“Quick Response”) code is a specific matrix bar code (or two-dimensional code) that is readable by smartphones. (NASDAQ: SCOR), a leader in measuring the digital world, today released results of a study on mobile QR code scanning based on data from its Comscore MobiLens service. QR Code Users Most Likely to Scan Code while at Home or Store
Newspapers/Magazines and Product Packaging Most Likely Source of QR Code
#Scan qr code archive
Archive Press Release 14 Million Americans Scanned QR Codes on their Mobile Phones in June 2011
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